As a health writer, I’m influenced by brands that talk about prevention and self-care in an accessible way. Colgate’s clear message on proper brushing and flossing is found throughout their website. By explaining how adults can keep their smile bright, Colgate promotes their oral care products in a natural way.
During 6 months of freelancing for Colgate, my objective was to write balanced, relatable stories while highlighting their product line. I would pitch stories based on topics or keywords each month.
Since writing for Colgate, I am now an (almost) daily flosser and my dentist visits are going more smoothly. As a health writer, I am influenced by what I read and write — an unexpected benefit of my work.
To read some of my work live, go to the Colgate Oral Care Center using the links below: