Benefiber / Novartis [Content Marketing]

cleopold Health Brands

For Benefiber’s “Digestive News” blog, I have been writing 400 to 600-word articles tying healthy lifestyle with the brand’s line of fiber supplements. ┬áThe contract begin in early 2015 is ongoing. The purpose is to help Benefiber become a top-of-the-mind product in everyday digestive health.   Many articles are geared for active, busy people juggling many demands who want to be at their best.   Recent articles Back To School: Tips for Eating Better During …

Walgreens [Print Brochures]

cleopold Health Brands

Pharmacies once filled prescriptions and sold over-the-counter remedies. Now, they’ve grown into health and wellness destinations offering primary care visits and vaccinations. Walgreens’ tagline “at the corner of health and happiness” captures why the retail pharmacy brand flourishes. Shopping wellness options and talking with a Walgreens pharmacist at a convenient location makes wellness simpler.Walgreens offers online and in-store information to help customers. In-store brochures found at the pharmacy counter give Walgreens not only offers online …

Colgate Oral Care [Content Marketing]

cleopold Health Brands

As a health writer, I’m influenced by brands that talk about prevention and self-care in an accessible way. Colgate’s clear message on proper brushing and flossing is found throughout their website. By explaining how adults can keep their smile bright, Colgate promotes their oral care products in a natural way. During 6 months of freelancing for Colgate, my objective was to write balanced, relatable stories while highlighting their product line. I would pitch stories based …